THROW OUT THE RULEBOOK, BECOME THE ARTIST OF YOUR LIFE.

I help you create an energizing career and uniquely fulfilling life. 

THROW OUT THE RULEBOOK, BECOME THE ARTIST OF YOUR LIFE.

I help you create an energizing career and uniquely fulfilling life. 

THROW OUT THE RULEBOOK, BECOME THE ARTIST OF YOUR LIFE.

I help you create an energizing career and uniquely fulfilling life. 

Helping 200+ clients build energizing careers and uniquely fulfilling lives since 2017

Catherine, UK

Life changing! I've reimagined my career but most importantly I've created a life that's uniquely my own. It has required stepping off of the socially sanctioned path, but it feels so good, I know it must be right. 

Rachael, Cayman Islands

I've launched a lifestyle store which has been a 20+ year suppressed creative dream. I feel relaxed, I feel excited about my future, I feel aligned within my being.

Nick, Los Angeles

I've found the bullseye in terms of that intersection between what I'm good at, what I like, and what matters to me. My energy levels couldn't be higher, I'm doing exactly what I want to be doing.

HOW DO YOU KNOW YOU'RE ON YOUR PATH? BECAUSE IT DISAPPEARS. 

SELF

You know who you are and you like it. You proudly share what you used to hide. You trust yourself to navigate whatever life throws at you.

CAREER

Your work feels energizing, like an extension of who you are and how you want to live your life.

STYLE

You feel good in your clothes, no matter the occasion. They signal who you are, attracting the people and opportunities that fit you best. 

RELATIONSHIPS

When you surround yourself with people who light you up and bring out the best in you, you propel yourself towards whatever future you're calling in.

Meet Anne Benveniste

When my boss told me he was firing me after six months, I was secretly relieved. I closed my laptop, packed up my desk, and walked out into the East Village sunshine of Manhattan.

Here was the permission I hadn’t had the courage to give myself: even though I’d just received my MBA from INSEAD, I could stop trying to prove I could build a tech company, and I could go all in on becoming a coach. It didn’t really ‘make sense’. But it felt so right. And I’ve never looked back.

When I moved into a duplex in Brooklyn with a two tiered garden, I had visions of hosting fabulous dinner parties. But I realized I had no one I wanted to invite.

Here was the push I needed to create the alternative, creative community I truly wanted. I burned down my entire social life and started again - at 37. 

18 months later, I was embedded in New York’s underground music scene, discovering unlisted venues, up and coming artists, and feeling more seen, inspired, and propelled by this creative community than any previous group of friends. I was a long way from where I started. 

I was raised sailing and playing golf and shepherded into a corporate career and lifestyle. I did my undergrad at the University of Pennsylvania and got an MBA from INSEAD. I was a marketer and brand builder on three different contents in over ten industries, including time at brands like Chelsea Football Club and The Economist.

It all ‘looked good’ and ‘made sense’ on paper. But I always had a sense something was missing. The best thing I ever did was pay attention to that feeling.

And I learned this: the more I’ve tuned into myself, and given myself permission to fall off the expected path, the more I’ve come alive. 

Every step into the unknown has ushered more success, fun, and fulfillment into my life.

This is what it means to build a life with Character. And it’s the ingredients of your most energizing career and life.

My work helps your connect to yourself, embrace yourself, and carve your own unique path through life.

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Case Studies

"For the first time, I feel truly in control of my professional path. I have a renewed sense of excitement for my career."

Star_embossed_6-noborder

Jane, NYC

Investment Banking to Start-up COO

"I started a fitness franchise, something I never would have done if I had kept my 'work has to be serious' belief."

anna logan
anna logan

Anna , Philadelphia

Finance Director to Fitness Franchise

"I now think about my plans with a gentle belief in my own abilities. It feels like a warm, reassuring hug."

sara-ricci
sara-ricci

Sara, LA

From Finance to Design

"I finally gave myself permission to become an entrepreneur, launching my venture studio: Riptide Holdings."

Star_embossed_6-noborder
Star_embossed_6-noborder

Peter, Berlin

Tech Executive to Venture Studio Founder

"For the first time, I feel truly in control of my professional path. I have a renewed sense of excitement for my career."

"I started a fitness franchise, something I never would have done if I had kept my 'work has to be serious' belief."

"I now think about my plans with a gentle belief in my own abilities. It feels like a warm, reassuring hug."

"I finally gave myself permission to become an entrepreneur, launching my venture studio: Riptide Holdings."

Star_embossed_6-noborder
Star_embossed_6-noborder

Peter, Berlin

Tech Executive to Venture Studio Founder

Jane, NYC

Investment Banking to Start-up COO

Anna , Philadelphia

Finance Director to Fitness Franchise

Sara, LA

From Finance to Design

"I finally gave myself permission to become an entrepreneur, launching my venture studio: Riptide Holdings."

Star_embossed_6-noborder
Star_embossed_6-noborder

Peter, Berlin

Tech Executive to Venture Studio Founder

Want to create a career and life you love? 

I design custom 3 and 6 month programs depending on your unique needs. The four areas of self, career, style, and community work together and everyone needs something a little bit different.

Schedule a Consultation

ON THE OTHER SIDE OF FOGGY UNCERTAINTY IS SPARKLY ALIGNMENT.

Character

Character is my Substack community where all the good stuff happens: insights, tools, personal stories, and conversations about how to throw out the rulebook and become the artist of your life.

Accept no one’s definition of your life;
define your own.

- ROBERT FROST



Hi, I’m Anne. 

I spent a long time trying to fit my career and life into a mold of what I thought ‘success’ looked like. I ended up unhappy, bored, and burned out.

Then I got fired. Then I broke up with a man that wanted to marry me. Then I burned down my entire social life and started again - at 37.

I fell off THE PATH. Which allowed me to completely remake my career and life - a playful rebellion, on my own terms.

It turned out throwing out the rulebook was exactly what I needed. Suddenly my career and life started to click. I was having more fun, creating more impact, and making more money. I felt more energized, inspired, and in flow.

If only I'd figured it out sooner! So I set about creating a simple, repeatable system for figuring out who you are, what you want, and building your career and life around that.

Since 2019 I have delivered my Fulfillment Framework to hundreds of people to help them create their best lives, on their own terms.

Anyone can do it once you know what to focus on.

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