Your Flow Zone Is...
The Aesthetic 🎨
Your genius is beauty.
You have a powerful creative eye. You instinctively know how to make things look and feel just right. Whether you’re working with color, light, layout, fabric, texture, typography—or simply arranging everyday objects—you intuitively know how to create something that moves people.
You don’t just design, you evoke. You tell a story through aesthetic choices that make people feel something.
Your medium might be interior design, fashion, branding, graphic design, photography, content creation, visual art, or even curating a dinner party. Regardless of your medium, your flow lies in your visual sensitivity and your ability to shape atmosphere, mood, and meaning.
When you lead with your aesthetic instinct, you create work that captivates, resonates, and elevates. Ensure this strength is at the heart of your work and you will be on the path to fulfillment and success.
You have a powerful creative eye. You instinctively know how to make things look and feel just right. Whether you’re working with color, light, layout, fabric, texture, typography—or simply arranging everyday objects—you intuitively know how to create something that moves people.
You don’t just design, you evoke. You tell a story through aesthetic choices that make people feel something.
Your medium might be interior design, fashion, branding, graphic design, photography, content creation, visual art, or even curating a dinner party. Regardless of your medium, your flow lies in your visual sensitivity and your ability to shape atmosphere, mood, and meaning.
When you lead with your aesthetic instinct, you create work that captivates, resonates, and elevates. Ensure this strength is at the heart of your work and you will be on the path to fulfillment and success.
You're likely energized when:Â
You’re designing a visual, atmospheric experience that evokes a specific energy or emotion
You’re curating images, spaces, or styles that tell a story
You’re refining creative work to make it more emotionally resonant
You’re shaping the mood or tone of a brand, event, space, or experience
Common challenges for Aesthetics:
You may hesitate to lead with this strength in more traditional or analytical settings
You may over-edit or second-guess your instincts, trying to meet someone else’s standard
You might have been told by someone well-meaning that it’s not a reliable way to make money
You need an outlet to express your creativity that is yours alone (something outside of the professional space)
Reflection prompts to deepen your self-awareness:
What kinds of environments or projects most activate your aesthetic sensibility?
What have people always turned to you for when they want something to look or feel a certain way?
Do you thrive on inventing your own creative world, or shaping and polishing someone else’s?
What percent of your time in your current role is spent doing your top two Flow Zones? You should aim for 70% or higher.
What tasks and responsibilities on your To Do list aren't energizing for you? How much of your current role do they make up? Use the below language to support any restructuring you might need.
What percent of your time in your current role is spent doing your top two Flow Zones? You should aim for 70% or higher.
What tasks and responsibilities on your To Do list aren't energizing for you? How much of your current role do they make up? Use the below language to support any restructuring you might need.
When talking to people about how you uniquely add value, you might say:
I love to design/create things. I’m at my best when I’m in a role that uses my eye for creativity, design, style, and aesthetics
I want to design/create … physical or digital spaces, clothes, content etc
I enjoy making the creative choices that are needed to bring a project to life
I love to design/create things. I’m at my best when I’m in a role that uses my eye for creativity, design, style, and aesthetics
I want to design/create … physical or digital spaces, clothes, content etc
I enjoy making the creative choices that are needed to bring a project to life
If you want to restructure your role you can use language like:
I’m energized by developing the visual look and feel of [project / product] and would love to be involved in [upcoming project / product]
Here are some mock-ups I created for [product / project]
Start creating content yourself on a topic that interests you, express your creativity and build an audience around it!
I’m energized by developing the visual look and feel of [project / product] and would love to be involved in [upcoming project / product]
Here are some mock-ups I created for [product / project]
Start creating content yourself on a topic that interests you, express your creativity and build an audience around it!
Role ideas for Aesthetics:
Creative Director
Graphic Designer, UI/UX Designer
Interior or Set Designer
Fashion Designer or Stylist
Brand Designer
Photographer
Content Creator
Cinematographer / DoP
Event Designer / Producer
Chef, Food Stylist
Painter
Gallery Curator / Exhibition Designer
Fragrance Designer
DJ
Creative Director
Graphic Designer, UI/UX Designer
Interior or Set Designer
Fashion Designer or Stylist
Brand Designer
Photographer
Content Creator
Cinematographer / DoP
Event Designer / Producer
Chef, Food Stylist
Painter
Gallery Curator / Exhibition Designer
Fragrance Designer
DJ
Your Flow Zone is just the first step…
It represents the strengths that should be at the heart of your role to support your alignment and flow.
But you will also need to clearly define your interests and environmental priorities to create a career North Star that points you towards an energizing career you love.
You have to actually be interested in the work and be working in an environment that supports your lifestyle priorities to thrive 😉
It's all outlined in The Career Fulfillment Playbook: the foundational concepts everyone needs in place to create a career that feels like an extension of who you are and how you want to live your life.
